Learning Log Journalism Meeting 13 - Creating a Survey: Sell an Ad for School Publication

Learning logs

 

Vocabulary Logs
Topic	Creating a Survey: Sell an Ad for School Publication
Date	June 16th, 2023
Sources/Links	How to write good survey & poll questions | SurveyMonkey. (n.d.). Retrieved June 18, 2023, from https://www.surveymonkey.com/mp/writing-survey-questions/ Rudin, R., & Ibbotson, T. (2013). Introduction to Journalism. In Introduction to Journalism. https://doi.org/10.4324/9780080495835
Learned vocabularies, pronunciation & part of speech, definition, and in context (e.g., in a sentence)	1. Survey  =  [ˈsɝː.veɪ] Part of speech: verb Indonesian: survei Definition: (of a person or their eyes) look carefully and thoroughly at (someone or something), especially so as to appraise them.. e.g., “her green eyes surveyed him coolly" Synonyms:  Look at, look over, see   2. Merchant = [ˈmərCHənt] Part of speech: noun Indonesian: pedagang Definition: a person or company involved in wholesale trade, especially one dealing with foreign countries or supplying merchandise to a particular trade. e.g., “a tea merchant” Synonyms: trader, merchant, dealer,      3. Carbon copy  = [kärbən ˌkäpē] Part of speech: noun Indonesian: kertas pengganda Definition: a copy of written or typed material made with carbon paper. e.g., “the files were filled with carbon copies” Synonyms: copy, effluent, tunnel     4. Poll  = [pōl] Part of peech: Noun Indonesian: pemilihan Definition: the process of voting in an election. e.g., “the country went to the polls on March 10” Synonyms: Vote, balot, show of hands   5. Insight = [ˈinˌsīt] Part of peech: noun Indonesian: wawasan Definition: the capacity to gain an accurate and deep intuitive understanding of a person or thing. e.g., “this paper is alive with sympathetic insight into Shakespeare” Synonyms: Intuition, perception,  awareness

 

 

Synopsis

According to Rudin, R., & Ibbotson, T. (2013), in the book intitled Introduction to Journalism, it was said that To convince potential advertisers to advertise their products, it's important to provide the merchants with facts and figures to prove to them how much influence you have. To get these numbers, we can conduct a survey of readers. The survey results obtained are expected to convince traders.

The result of a survey should be that it convinces merchants that your publication is a good place to reach a valuable group of customers.

Decide:

•                    Who should get the survey

•                    How many students should receive one

•                    What approvals you need to obtain

•                    What advance publicity will be necessary

•                    When it will be distributed

•                    How it will be collected

•                    How it will be tabulated

•                    What information you need to know about the person filling out the survey

•                    What questions you can ask to determine how much money students have to spend

•                    What products and services you want to ask about

To get the expected response, we need to write survey questions well. We can also use survey question templates to speed up the survey creation process, but make sure the questions we choose are good questions to produce the right targets.

Here are some tips for writing good survey and poll questions, which have been summarized from the Surveymonkey blog:

1. Ask more closed-ended questions instead of open-ended questions

2. Make sure your survey questions are neutral

3. Keep a balanced set of answer choices

4. Don't ask for two things at once

5. Keep your questions different from each other

6. Let most of your questions be optional to answer

7. Do a test drive

 

Reflection

Through the material “Creating A Survey: Sell An Ad For School Publications " I learned about how to create a customer survey. In the future when I own a business, the thing I will do is conduct customer surveys. In addition to knowing how far customers enjoy our products, we can also use the survey results as branding. Good ratings from customers will certainly provide added value to our business. This will later attract more customers and further build the trust of our customers.

Through this material, I also learned about how to advertise a product. By implementing this survey, a researcher can gain meaningful insights into how the target audience feels and how they respond to advertisements. This survey is a very good medium to find out the performance of an advertisement and whether the brand will get loyalty from its customers or not. To improve school brand image, researchers often integrate advertising effectiveness with brand performance. Better ad reach, better brand performance. By using this survey, a business or organization can also find out about brand effectiveness.